Bullseye Brings the Spirit of the Horse to Disney Parks for Chinese New Year

As the lunar calendar turns and the Year of the Horse trots in, Disney’s parks in Asia are gearing up for colourful, character-filled celebrations that honour tradition with a playful Pixar twist. In 2026, Bullseye — Woody’s trusty steed from Toy Story — takes centre stage as a special guest at both Shanghai Disney Resort and Hong Kong Disneyland Resort during their Chinese New Year festivities.

The Chinese New Year season, a time for renewal, family gatherings and wishes for good fortune, traditionally honours one of the twelve animals of the zodiac. The horse, revered in Chinese culture for its energy, strength and free spirit, becomes a fitting emblem for Bullseye’s appearances.

At Shanghai Disney Resort, the Year of the Horse celebration runs from 28th January until 3rd March. Bullseye will make his first appearance on 28th January during a special welcome moment and continue to be part of the fun throughout the Spring Festival in Toy Story Land. The park is decorated with thematic lanterns and horse-inspired designs, and beloved Disney characters — from Mickey and Minnie to Duffy and Friends — don vibrant Chinese New Year outfits that blend traditional motifs with familiar Disney style. Festive food, special entertainment and exclusive merchandise add to the holiday spirit.

Similarly, Hong Kong Disneyland Resort gets into the Chinese New Year mood from 30th January through 1st March with its “Magical Year After Year” celebration. Bullseye will greet guests and pose for photos in Toy Story Land, and he even appears on a bright Mickey-shaped lantern in Town Square. Goofy, Mickey and their friends also step out in festive costume, sharing blessings and spreads of joy with visitors as part of the park’s ongoing 20th anniversary festivities.

These celebrations showcase how Disney blends cultural tradition with its own storytelling magic. With Bullseye symbolising the zodiac’s horse and beloved characters dressed in festive attire, the parks offer both a heartfelt tribute to an age-old festival and plenty of opportunities for guests to make new memories.